Cherlapalli, Hyderabad — since 2009
Buy your sofa where it's actually made.
A working furniture factory in Cherlapalli, Hyderabad. Custom sofas, beds and dining furniture built to your exact size — sold to you directly, at factory price.
Scroll
Cherlapalli, Hyderabad — since 2009
A working furniture factory in Cherlapalli, Hyderabad. Custom sofas, beds and dining furniture built to your exact size — sold to you directly, at factory price.
The arithmetic
A sofa in a showroom carries the cost of prime location, parking, staff, and utilities. We don't.
Most furniture passes through a distributor who buys from us and marks up 20%. You buy direct.
Branded furniture adds 15–40% for advertising, packaging, and positioning. We sell ours directly.
Total typical markup in retail: 40–60%. You skip all three layers and pay factory cost.
Made to order
The catalogue
In their words
Saved ₹20,000 vs a showroom. Same quality sofa, beautiful curve design. Delivery and assembly were smooth.
Custom 3+1 sofa in gray linen. Took 6 days. The craftsmanship is exceptional. Highly recommend.
Visited the factory. Saw the whole process from frame to stitching. Transparency and honesty at every step.
30–45 minutes, no pressure
Why a factory visit beats a showroom: you sit on the real seat, feel the actual foam densities side by side, see the frame before it's covered, and pick from 300+ fabrics instead of six samples. No salesperson will follow you. No pressure to order on the day.
What a visit looks like
Total: 30–45 minutes
Getting here
Plot 1-D, ECIL Phase 4A, Near IDA, Cherlapalli, Hyderabad 500051
✓ Free parking on-site
Nothing hidden
| Component | What we use | Why it matters |
|---|---|---|
| Frame | Seasoned pine, 40×40 mm section, corner-blocked and screwed | This is what fails first in cheap sofas. Ours is built to last 15+ years. |
| Suspension | Zig-zag steel springs, 8 straps per seat | Determines whether the seat sags in year two. More springs = longer life. |
| Seat foam | 32 kg/m³ HR foam, 100 mm, topped with 10 mm feather-fibre | Density in kg/m³ is the only honest measure. 32 is professional grade. |
| Back foam | 24 kg/m³ HR + polyfibre wrap | Softness without collapse. Won't go flat after 2 years. |
| Fabric | 300+ options, 30,000+ Martindale rub count on standard grade | Rub count = years before it wears through. Higher is better. |
| Stitching | Double-needle, 14 stitches per inch, hand-finished corners | Where cheap manufacturing shows. Ours is meticulous. |
| Warranty | 5 years on frame, 3 years on foam & springs, 1 year on fabric | We stand behind our work. Terms printed on your invoice. |
Before you ask
5–7 days for standard orders. Rush (3–4 days) is +10%. Delivery is free across Hyderabad for orders ₹40,000+.
Yes. Walk-ins Mon–Sat 9:30 AM–7:30 PM. Sunday visits by appointment on WhatsApp.
Bring lift/staircase dimensions to the factory. We'll advise if a piece fits, or propose alternatives.
No. Come, look, take the quote home. Decide at your pace. No salesperson shadowing.
50% at booking, 50% on delivery. We invoice everything upfront so you know the exact cost.
All of Hyderabad. Fast delivery to East HY (Uppal, Boduppal, Sainikpuri). Same-week everywhere else.
Delivery map